Sanitation Marketing: West and Central Africa Region
Date
2018-07-01Author
Adissoda, Yadjidé
Adjalla, Raoul
Danku, Jesse
Ndiaye, Marcelin
Savadogo, Karim
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Abstract
This Sanitation and Hygiene Hunter-Gatherer Thematic Note discusses sanitation marketing in West and Central Africa. Sanitation marketing involves the development of a product and service to meet the needs and the demand of triggered communities. Sanitation marketing aims to entice communities to improve current work in order to scale up sanitation.
It also aims to contribute to the technical sustainability of sanitation work built by communities. In this approach, any household initially considered a subsidy “recipient” becomes a “customer.”