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    Approaches to Development Research Communication

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    IDSB_43_5_10.1111-j.1759-5436.2012.00361.x.pdf (97.54Kb)
    Date
    2012
    Author
    Lewin, Tessa
    Patterson, Zachary
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    Abstract
    This article traces the co?evolution between models of research communication and development. It looks at how creative and visual methods fit into this trajectory. It argues that the current growth in the accessibility of communication technologies has emerged alongside a strong revival of more linear, marketing?style understanding of development research communication, which threatens to undermine their progressive potential. It argues that despite development research communicators having many more options available to them, in terms of tools and approaches, and a much better understanding of how to integrate research and communication, they are also under increased pressure to prove impact, or show direct attribution. It argues that the more democratised communication becomes, the more difficult it is to do this.
    URI
    https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/7521
    Citation
    Lewin, T. and Patterson, Z. (2012) Approaches to Development Research Communication. IDS Bulletin 43(5): 38-44
    DOI
    10.1111/j.1759-5436.2012.00361.x
    Is part of series
    IDS Bulletin Vol. 43 Nos. 5
    Rights holder
    © 2012 The Authors. IDS Bulletin © 2012 Institute of Development Studies
    Rights details
    http://www.ids.ac.uk/files/dmfile/IDSOpenDocsStandardTermsOfUse.pdf
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    • Volume 43. Issue 5 [18]

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