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    Public agronomy: Norman Borlaug as ‘brand hero’ for the Green Revolution

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    Public agronomy, pre-print version.pdf (519.2Kb)
    Date
    2012
    Author
    Sumberg, James
    Keeney, Dennis
    Benedict, Dempsey
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    Abstract
    This paper examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world. It develops the argument that Borlaug used his profile as a ‘public agronomist’, gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a ‘brand hero’ for the Green Revolution.
    URI
    https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/3253
    Citation
    Sumberg, J., Keeney. D and Benedict, D. (2012) 'Public agronomy: Norman Borlaug as ‘brand hero’ for the Green Revolution', Journal of Development Studies 48(11): 1587-1600.
    More details
    http://www.tandfonline.com/doi/full/10.1080/00220388.2012.713470
    Rights details
    http://www.ids.ac.uk/files/dmfile/IDSOpenDocsStandardTermsOfUse.pdf
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    • ESRC STEPS Centre [205]

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