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    Using Mobile-phone Technology to Change Behaviour: Lessons from mNutrition

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    Date
    2020-07
    Author
    Barnett, Inka
    Gordon, Jessica
    Faith, Becky
    Hidrobo, Melissa
    Palloni, Giordano
    Batchelor, Simon
    Scott, Nigel
    O.Gilligan, Daniel
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    Abstract
    This article presents key lessons learned from a rigorous mixed-method evaluation of mNutrition, a global mobile phone-based advisory service that promotes behavioural change around key nutrition and farming practices to boost the nutritional health of children and adults in low-income countries. The evaluation found that the reach and sustained uptake of mobile mNutrition services remain a challenge among very poor households, with women often being excluded. mNutrition services currently have limited effect on nutrition and agriculture behaviours at scale, although active users (those users who adopted and engaged with the service) report some behavioural change. Still, well-designed mNutrition services can provide individually tailored, practical and context-specific advice that is often lacking from other information sources. Mobile phone-based advisory services alone tend to be insufficient to ensure uptake, engagement and behavioural change. In-person support features may help, but also raise the cost of the service.
    URI
    https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/15528
    Citation
    Barnett, I.; Gordon, J.; Faith, B.; O'Gilligan, D.; Hidrobo, M.; Palloni, G. and Batchelor, S. (2020) 'Using Mobile-phone Technology to Change Behaviour: Lessons from mNutrition' in D. Costa Coitinho Delmuè, S. Ionata de Oliveira Granheim and S. Oenema (eds), Nutrition in a Digital World, Nutrition 45, UNSCN
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    https://www.unscn.org/uploads/web/news/UNSCN-Nutrition-45-WEB.pdf
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    All rights reserved. UNSCN encourages the use and dissemination of content in this product. Reproduction and dissemination thereof for educational or other non-commercial uses are authorized provided that appropriate acknowledgement of UNSCN as the source is given and that UNSCN’s endorsement of users’ views, products or services is not implied in any way
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    https://www.ids.ac.uk/wp-content/uploads/2018/12/IDSOpenDocsExternalDocuments.pdf
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    • Journal Articles - External [375]

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