Mobile Phones, Nutrition and Agriculture in Ghana: Business Modelling Baseline Report

Abstract

This is the baseline report for the business modelling analysis of the Vodafone Farmers Club, Ghana (VFC), a Value Added Service supported by a grant from the GSM Association (GSMA) as a part of the mNutrition programme. It presents a baseline description of the service and an analysis of the business models based on data available at the beginning of the mNutrition evaluation. mNutrition is a global initiative supported by DFID, organised by GSMA, and implemented by in-country mobile network operators (MNOs) to use mobile technology to improve the health and nutritional status of children and adults in low-income countries around the world. This report forms part of the evaluation of mobile based services, which draws on a number of methods and interlinked components to gather evidence about the impact of the intervention in Ghana supported by the mNutrition programme.