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dc.contributor.authorHaider, Huma
dc.identifier.citationHaider, H. (2017). Changing gender & social norms, attitudes and behaviours. K4D Helpdesk Research Report series. Brighton, UK: Institute of Development Studies.en
dc.description.abstractSocial norms are informal rules and shared social expectations that shape individual attitudes and behaviour (Arias, 2015; Marcus and Harper, 2015). Gender norms are social norms that relate specifically to gender differences. A common gender norm, for example, is that women and girls will and should do the majority of domestic work (Marcus and Harper, 2015). This helpdesk report presents studies of programmes that aim to bring about changes in gender and social norms; and changes in wider attitudinal and behaviour. Much of the literature and some programme designs recognise the need to change social norms in order to change behaviours, such as HIV/AIDs prevention and better sanitation and hygiene. The report looks at interventions targeting individual and inter-relational levels (e.g. workshops); community levels (e.g. community dialogue, community mobilisation and youth initiatives); and wider societal levels (mass media and edutainment). It highlights the effects of such interventions, focusing on rigorous evaluations.en
dc.publisherInstitute of Development Studiesen
dc.relation.ispartofseriesK4D Helpdesk Report;
dc.titleChanging Gender and Social Norms, Attitudes and Behavioursen
rioxxterms.funderDefault funderen

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  • K4D [400]
    K4D supports learning and the use of evidence to improve the impact of development policy and programmes. The programme is designed to assist DFID and other partners to be innovative and responsive to rapidly changing and complex development challenges.

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