|dc.description.abstract||Ethiopia had then actually more to offer than Kenya: Both had coastlines, spectacular scenery and abundant wildlife, but only Ethiopia had historic sites
I and an identity defined by its peoples rather than by colonialism. Since then wars, displacement and the multiple effects of war" economy J poor wildlife management systems and the pressures of population growth have brought about a dramatic, but hopefully not totally irreversible decline in Ethiopia's wildlife, impacting negatively on its attractions, as wildlife tourist destination.
And when the very name of the country became synonymous with war, drought and famine kept tourism numbers at low levels.
In order to eke out the best from the tourism industry, Ethiopia has to overcome this major challenge the negative publicity much has to be done, is the major responsibility of promotion .to inform the, nation with the positive image and the potential Ethiopia had to ,satisfy the international travels.
However the less availability and use of IT in tourism industry in Ethiopia ./ as compared to other developing country like Kenya has a very wide gap. Thus Ethiopia tourism commission has faced a negative publicity and great competition from the neighboring countries in more tourist attractions besides its impact, on the development, of tourism industry in Ethiopia.
The objective of this study is to show the difference of tourist arrivals between Ethiopia and Kenya on the basis of IT implementation and other factors which is thought to be taken as promotion activities but which had not been I given much attention but had ultimate impacts on Tourism development in
Ethiopia. The study will be concocted through interviewing the concerned bodies of
Ethiopian Tourism ministry of Information, Different travel agencies and tourists and also using statistical sources and reliable published information that gives hint to the major problem areas and the No of tourist arrivals in Ethiopia and Kenya.
This paper has also an objective of providing baseline information to pave direction for those governmental bodies, rival players and all other users involved in tourism Industry and others who need it for further research. This study is expected to show primarily the limited arrivals of Tourists as a result of the little implementation and use of IT in Ethiopia Tourism Industry||en