|dc.identifier.citation||Hassen, M. (2002) The Impact of Advertising and Promotion of MOHA on its Sales, Consumer Taste and Preference. Jimma University 33. Jimma: Jimma University.||en
|dc.description.abstract||In this research paper, the researcher has identified the core relationship between
sales promotion and advertisement impact on advertised products. Many organizations
follow different techniques of sales promotion and advertisement strategy for their
products to create awareness on the minds of customer, Sales promotion and advertising
activity is costly, often its effects are uncertain, and some times it takes a while before it
has any impact on customers buying behavior. It is for this reason that many companies
think it appropriate to reduce expenditure on advertising and redirect spading toward
. sales promotion, direct -mailing marketing, sponsorship of events and other forms of
marketing communications. Companies :find it particularly seductive to pull :findsout of
advertisingduring economic downturns.
The company also incurscosts for rewarding Luky customers different types of
rewards like car, Tv sets, monetary notes and the like as asales promotion activity which
will be promised during advertisements. As a result those costs which will be incurred
due to this activity should also be covered from the sale that would be resulted from the
new strategy. Here the researcher try to the major impacts could be brought with the
engagement of recent sales promotion activity. The company sales promotion and
advertisingstrategy should on the basis of informative,persuasive and reminding.
Finally, the researcher has employed sampling technique for data collection.
Study area or cites have been selected randomly. The researcher takes around 300-sample
size population from customers, distributors and the management body of MORA
c~mpanies. Comments and recommendations have been made from the results of sample
|dc.title||The Impact of Advertising and Promotion of MOHA on its Sales, Consumer Taste and Preference||en