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    Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh

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    Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (1.614Mb)
    Date
    2021-11
    Author
    Barnett, Inka
    Gonzalez, Wendy
    Bipul, Moniruzzaman
    Chowdhury, Detepriya
    Djimeu Wouabe, Eric
    Kumar Deo, Ashish
    Khondker, Rudaba
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    Abstract
    This article details the co-design, implementation and early evaluation results of an initiative for promoting the consumption of nutritious foods in adolescents. The initiative involved school and community activities, social media and celebrity endorsements and a pledge for individual and collective action. Key messages: • Despite baseline surveys indicating that many adolescents had poor access to the internet, a social media-focused intervention proved to be an effective strategy to target this group during the COVID-19 pandemic when internet usage increased dramatically. • By building a narrative that tapped into adolescents’ motivations, the Bhalo Khabo Bhalo Thakbo campaign was able to spark the interest and engagement of adolescents for improving their consumption of nutritious foods.
    URI
    https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/16949
    Citation
    Barnett, I. Et al (2021) 'Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh,' Field Exchange Issue 66, ENN
    Is part of series
    Field Exchange Issue;66
    More details
    https://www.ennonline.net/fex/66/improvingadolescentsfoodchoices
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    ENN
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    • Journal Articles - External [375]

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