Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh
Date
2021-11Author
Barnett, Inka
Gonzalez, Wendy
Bipul, Moniruzzaman
Chowdhury, Detepriya
Djimeu Wouabe, Eric
Kumar Deo, Ashish
Khondker, Rudaba
Metadata
Show full item recordImpact
Abstract
This article details the co-design, implementation and early evaluation results of an initiative for
promoting the consumption of nutritious foods in adolescents. The initiative involved school and community activities, social media and celebrity endorsements and a pledge for individual and collective action.
Key messages:
• Despite baseline surveys indicating that many adolescents had
poor access to the internet, a social media-focused intervention
proved to be an effective strategy to target this group during the
COVID-19 pandemic when internet usage increased dramatically.
• By building a narrative that tapped into adolescents’ motivations,
the Bhalo Khabo Bhalo Thakbo campaign was able to spark the
interest and engagement of adolescents for improving their
consumption of nutritious foods.