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dc.contributor.authorSchmidt, Gregor
dc.contributor.authorMbugua, E.S.
dc.date.accessioned2011-10-04T13:48:42Z
dc.date.available2011-10-04T13:48:42Z
dc.date.issued1976-10
dc.identifier.citationSchmidt, Gregor and Mbugua, E.S. (1976) Aspects of marketing effectiveness for selected food crops in Kenya: proposals for further research. Working paper no. 287, Nairobi: Institute for Development Studies, University of Nairobien_GB
dc.identifier.urihttps://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/1160
dc.description.abstractThe crucial role of agricultural marketing systems in the process of economic development has often been overlooked in the past. This seems to be true for Kenya, as well as for other developing countries, particularly as far as food marketing systems are concerned. With this background, a proposal is made for further studies on the marketing of maize and beans, the two main staple food crops in Kenya. In the respective marketing systems, the proposed research intends to analyse aspects of marketing effectiveness with regard to the objectives of:- - keeping marketing risks low, particularly for small-scale producers and urban low income consumers, - improving pricing or allocating efficiency (preventing excess profits and market distortions), and - improving operational efficiency (lowering marketing costs). This research should be seen in conjunction with the Marketing Development Programme launched by the Government of Kenya with assistance of UNDP/FAO. The researchers will try to contribute some of the necessary information which will be required if feasible programmes are to be developed to improve maize and bean marketing in Kenya.en_GB
dc.language.isoenen_GB
dc.publisherInstitute for Development Studies, University of Nairobien_GB
dc.relation.ispartofseriesWorking Papers.;287
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/en_GB
dc.subjectAgricultureen_GB
dc.subjectDevelopment Policyen_GB
dc.titleAspects of marketing effectiveness for selected food crops in Kenya: proposals for further researchen_GB
dc.typeSeries paper (non-IDS)en_GB
dc.rights.holderInstitute for Development Studies, University of Nairobien_GB
dc.identifier.blds316489


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