Show simple item record

Competitive marketing strategies for smallholder horticultural produce growers in Greater Harare

dc.contributor.authorMatanda, M.L.
dc.contributor.authorMutaviri, T.
dc.coverage.spatialZimbabwe.en
dc.date.accessioned2016-03-21T13:55:45Z
dc.date.available2016-03-21T13:55:45Z
dc.date.issued1997
dc.identifier.citationMatanda, M.L. and Mutaviri, T. (1997) Competitive marketing strategies for smallholder horticultural produce growers in Greater Harare. In: Jackson, J.E., Turner, A.D. and Matanda, M.L. (eds.) Smallholder horticulture in Zimbabwe. Harare: UZ Publications, pp. 104-122.en
dc.identifier.isbn0908307616
dc.identifier.urihttps://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/10188
dc.descriptionA research paper on ways and means of how small-holder agriccultural producers can competitively market their produce in Zimbabwe's capital city of Harare.en
dc.description.abstractThis paper reviews background information on horticultural production and marketing in Zimbabwe. It then focuses on market demand for vegetables in Harare, which is the main market within Zimbabwe, and documents and assesses marketing practices and strategics currently employed by smallholder producers and suggests possible competitive marketing strategies for them.en
dc.language.isoenen
dc.publisherUniversity of Zimbabwe (UZ) Publicationsen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/en
dc.subjectAgricultureen
dc.subjectTradeen
dc.titleCompetitive marketing strategies for smallholder horticultural produce growers in Greater Harareen
dc.typeBook chapteren
dc.rights.holderUniversity of Zimbabwe (UZ)en


Files in this item

Thumbnail
Name:
Matanda,M.L. Competetive marketing ...
Size:
928.0Kb
Format:
PDF
View/Open

This item appears in the following Collection(s)

Show simple item record

http://creativecommons.org/licenses/by-nc-nd/3.0/
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/3.0/