|dc.description.abstract||The study was carried out in Jijiga worada which was purposively selected from the six woradas of Jijiga zone because of its resource potential in crop and livestock production.
For this study purpose, Multi-stage random sampling tool was used to select two milk routes and sample households out of five milk routes. In the first stage, simple random sampling technique was used to select two milk routes. In the second stage, 120 household heads were selected from the villages along the milk routes by using probability proportionate size (PPS) by 8%.
Both primary and secondary data were collected for the purpose of this study. The primary data were collected at household level from people involved in fluid milk marketing. Secondary data were collected from internet, reports, books, journals, articles, and working papers.
For the purpose of this study, both quantitative and qualitative data were collected. To generate data on social, institutional, and economic variables, structured interview schedule was employed. The interview schedule was administered with the help of enumerators. The enumerators were trained on methods of data collection and interview techniques.
For the analysis of the collected data, statistical software known as SPSS-15 was used to compute the data and the analyzed data were presented in tables and bar chart.
According to the analysis, to address the first objective, the level of participation in marketing was measured by developing a participation index having two components such as, involvement with the required activities in milk marketing and increased sales volume of milk.
To attain the second objective, which is to identify factors influencing participation in milk marketing, 16 determinant factors were analyzed by using Pearson’s coefficient of correlation.
To address the third objective, ranking technique was used for the given suggestions that respondent considered them as they will contribute to the improvement of smallholders’ participation in milk marketing.||en_GB