dc.contributor.author | Barnett, Inka | |
dc.contributor.author | Gonzalez, Wendy | |
dc.contributor.author | Bipul, Moniruzzaman | |
dc.contributor.author | Chowdhury, Detepriya | |
dc.contributor.author | Djimeu Wouabe, Eric | |
dc.contributor.author | Kumar Deo, Ashish | |
dc.contributor.author | Khondker, Rudaba | |
dc.coverage.spatial | Bangladesh | en |
dc.date.accessioned | 2021-11-18T16:52:37Z | |
dc.date.available | 2021-11-18T16:52:37Z | |
dc.date.issued | 2021-11 | |
dc.identifier.citation | Barnett, I. Et al (2021) 'Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh,' Field Exchange Issue 66, ENN | en |
dc.identifier.uri | https://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/16949 | |
dc.description.abstract | This article details the co-design, implementation and early evaluation results of an initiative for
promoting the consumption of nutritious foods in adolescents. The initiative involved school and community activities, social media and celebrity endorsements and a pledge for individual and collective action.
Key messages:
• Despite baseline surveys indicating that many adolescents had
poor access to the internet, a social media-focused intervention
proved to be an effective strategy to target this group during the
COVID-19 pandemic when internet usage increased dramatically.
• By building a narrative that tapped into adolescents’ motivations,
the Bhalo Khabo Bhalo Thakbo campaign was able to spark the
interest and engagement of adolescents for improving their
consumption of nutritious foods. | en |
dc.language.iso | en | en |
dc.publisher | ENN | en |
dc.relation.ispartofseries | Field Exchange Issue;66 | |
dc.subject | Nutrition | en |
dc.title | Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh | en |
dc.type | Article | en |
dc.rights.holder | ENN | en |
dc.identifier.externaluri | https://www.ennonline.net/fex/66/improvingadolescentsfoodchoices | en |
rioxxterms.funder | Default funder | en |
rioxxterms.identifier.project | Default project | en |
rioxxterms.version | VoR | en |
rioxxterms.funder.project | 9ce4e4dc-26e9-4d78-96e9-15e4dcac0642 | en |