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dc.contributor.authorBonbright, Daviden
dc.contributor.authorPower, Jameyen
dc.date.accessioned2016-01-11T17:19:16Z
dc.date.available2016-01-11T17:19:16Z
dc.date.issued01/11/2010en
dc.identifier.citationBonbright, D. and Power, J. (2010) Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development. IDS Bulletin 41(6): 65-72en
dc.identifier.issn1759-5436en
dc.identifier.urihttp://opendocs.ids.ac.uk/opendocs/handle/123456789/7874
dc.description.abstractThe ambitious current wave of agriculture development projects – public, private and public?private – expressly profess to break with 60 years of underperformance in support for smallholder agriculture in Africa and South Asia. These projects share with their discredited predecessors a supply?side approach that seeks to introduce something exogenous to improve agriculture outcomes. The introduced factors vary, including improved seeds to fertilisers to pest control and resource management to other agronomic techniques to supply chain efficiencies, improved production technologies, to better market access. The list goes on, driven by the technological ingenuity and commitment of highly educated agriculture specialists from the Global North. This article argues that these bold supply?side efforts run the risk of badly underperforming or even failing unless they build in real accountability to the intended beneficiaries – smallholder farmers – through systematic feedback loops. The argument draws from the business management canon of customer satisfaction.en
dc.format.extent8en
dc.publisherBlackwell Publishing Ltden
dc.relation.ispartofseriesIDS Bulletin Vol. 41 Nos. 6en
dc.rights.urihttp://www.ids.ac.uk/files/dmfile/IDSOpenDocsStandardTermsOfUse.pdfen
dc.titlePrivate Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Developmenten
dc.typeArticleen
dc.rights.holder© 2010 The Authors. Journal compilation © Institute of Development Studiesen
dc.identifier.doi10.1111/j.1759-5436.2010.00183.xen


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