Trends of Media Productions Commercialization and Factors of Information Allotment in developing Countries
Gebremichael, Melles Gebremariam
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The public service media (PSM) theory differs from the commercial theory by its inclusiveness of ‘public interest’ in addition to media sustainability for both public and private media. In public goods theory, the nature of media economics is far reaching. Thus, the aim of this study is to investigate factors that determine healthy media development of Ethiopia on account of its fast economic growth. About 10 media houses were purposively selected. The selection merits of media study for content analysis relay on media categorical share (print, broadcast), circulation and area coverage. The study applies primary and secondary data collection. Descriptive statistics and multiple regressions are taken as an analytical tool. The study finds out that news has scale effect on public service media at every unit analysis of media strata. As air time/column space changes by unit measurement, news package information delivery for poverty alleviation had an increase changing pattern. Moreover, the tendency of media capital formation (private, public) development of media in the country shows strong positive relation with the public service media value. Finally, public media exposure which stands at 30% is below the minimum requirement compared to speed of radio coverage which stands at 85% for the country in the study year. The promising news information delivery in poverty alleviation should be kept by reinforcing editorial policy and strictly implementing the law that prohibits advertisement on news package. Promotion of circulation and program rating, standardization and modernization of program differentiation are vital to improve Advertisements/Sponsorship expediency and enhancing variety of programs/ editorials for poverty alleviation respectively.