Show simple item record

dc.contributor.authorParasar, Rohit
dc.contributor.authorBhavani, R.V.
dc.coverage.spatialIndiaen
dc.date.accessioned2018-04-06T14:50:10Z
dc.date.available2018-04-06T14:50:10Z
dc.date.issued2018-04
dc.identifier.citationParasar, R. and Bhavani, R.V. (2018) Can Business-driven Fortified Foods Reach Nutritionally Vulnerable Households? A Case Study of Tiger Biscuits, LANSA Working Papers Vol 2018 No 28, Brighton: IDSen
dc.identifier.urihttps://opendocs.ids.ac.uk/opendocs/handle/20.500.12413/13614
dc.description.abstractFortification of food has been an effective way to address micronutrient deficiency. This paper presents a case study of iron-fortified Tiger brand biscuits of Britannia Industries Limited (BIL). The study uses a conceptual framework developed under LANSA research to analyse the value chain of iron-fortified Tiger biscuits and examines the potential that the value chain has to reach economically-poor households. It is seen that the fortification initiative in the value chain has not been sustainable. Absence of both pro-nutrition focus in the larger corporate business strategy and thrust from the larger business environment may be seen as the reasons for this. Given the increasing dependence on markets for food, a mandatory regulation on fortification of biscuits could perhaps have ensured the continuation of the iron-fortified biscuit line. Governments can play an important role in creating a favourable environment for businesses to have a pro-nutrition focus.en
dc.description.sponsorshipUKAIDen
dc.description.sponsorshipDFIDen
dc.language.isoenen
dc.publisherLeveraging Agriculture for Nutrition in South Asia (LANSA)en
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en
dc.subjectNutritionen
dc.titleCan Business-driven Fortified Foods Reach Nutritionally Vulnerable Households? A Case Study of Tiger Biscuitsen
dc.typeSeries paper (non-IDS)en
dc.rights.holderLeveraging Agriculture for Nutrition in South Asia (LANSA)en
rioxxterms.funderDepartment for International Development, UK Governmenten
rioxxterms.identifier.projectLANSAen
rioxxterms.versionNAen
rioxxterms.funder.project752f8189-3789-4438-be29-585edbe66660en


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

http://creativecommons.org/licenses/by-nc/4.0/
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc/4.0/