Using qualitative methods to evaluate mobile phone technology based nutrition and agriculture advisory services in Tanzania and Ghana

Abstract

This brief focuses on the qualitative component of the mNutrition evaluation which is being led by the Institute of Development Studies. Changing human behaviours is complex and influenced by individual, societal, political, economic and environmental factors. The qualitative component helps to explore the complexity of these factors and how they may interact, facilitate or hinder behaviour change in response to the mNutrition intervention.