The Impacts of Broadband Internet and Related Technologies on the Value Chain of the Tourism Sector in Kenya

Abstract

This paper provides initial findings from a preliminary analysis of the evidence using Michael Porter’s Five Forces Model as an analytical lens. The paper establishes that broadband internet and related ICTs have brought about varying changes in the bargaining powers of both suppliers and customers, changed the basis of rivalry among existing competitors and reduced barriers to entry for new players. It also provides conflicting findings on the intermediation effects of these technologies. In addition to these impacts, the paper highlights the challenges with adoption of broadband internet and related ICTs in the sector and ends with some conclusions.