Research report on business potentials and their features for service rendering organizations in the coming years: the case of Hawassa City

This study is conducted by student researcher for the partial fulfillment of masters' degree in Business Administration. The research is aimed on forecasting certain business potentials in the service business sector. The problem is identifying future services with their features to fulfill customers demand. It is conducted at Hawassa city where certain comparative advantages are there for service rendering organizations. Investors, city administrators and potential researchers will be beneficiaries from this study. If will help all these parties in providing clear sight of what business and market potentials will be there in the coming years. Using stratified sampling technique resident respondents and simple random sampling business people are selected for sample. These are 1000 from resident and 370 from business persons. Primary and secondary data's was collected from different offices and respondents. Questionnaire is the used tool to collect data from sample respondents. The collected data are analyzed using time series and descriptive analysis techniques. Finally conclusions are drawn from hypothetical tests. Business peoples, current and potential, have no sufficient and pertinent information about the business potentials of the city and what kind of service provisions are and will be needed The city administration is also handicapped in promoting and controlling such potential markets due to lack of well studied research. This initiated the student researcher to conduct the study. Literature review, collected data, and the way these data are analyzed, interpreted and tested, drawn conclusions and provided professional suggestions are clearly stated in this report. Questionnaire data analysis and discussion using descriptive technique, quantitative data analysis through time series technique, factors discussion, city's urban development plan and strategies discussion are the main part of the report. The countries political, economical and demographical impacts on the service sector, the city's development plan and strategies are also discussed in this study. By this study it is identified that the city has big business potentials for hospitality, beautification, recreation other service sectors. The study has find the feature of identified business potentials are more technological, professional labor intensive, fast, quality, variety and low priced services.