People's Attitude Towards Insurance in Awassa Town

The study has focused on peoples attitude towards insurance in Awassa town and identifying and analyzing factors affecting peoples attitude. It has emphasized the correlation between extraneous factors and individual views to wards a particular object. General analysis regarding individual view, opinion and attitude to wards the very nature of the word insurance and their establishment in this particular area has been given. Findings in this area has been compared with general facts in the country regarding this issue. The research sought for possible recommendations and comments that might be raised during similar circumstance that may be used as a clear indicator for the growth of insurance industry by avoiding or minimizing the gap between the industry and its customer.