posted on 2024-09-05, 23:35authored byAmare Furo Kedir
The study has been conducted with the main objective of analyzing members’ marketing
participation and factors influencing their participation in dairy cooperatives in Arsi Zone of the
Oromia Regional State, Ethiopia. In this study, three stage random sampling method was
adopted for the selection of the respondents. The study has been employed survey method with
field orientation and structured interview schedule was used as a tool for collecting data from
members. 151 members from 4 dairy cooperatives were selected at random for the study using
probability proportionate to size of the population (PPS).Additionally, 56 participants of FGD
(32 dairy cooperative officials, 15 reputed elders of the local community, 4 village (PA) leaders,
and5 marketing experts from zonal and woreda promotion offices) were involved in the study.
Karl Pearson’s Coefficient of Correlation(r), the Ordinal Logistic Regression Model, and
preference indices were used to analyze the data.
The survey result revealed that most of the dairy cooperative members, i.e. 89 members (58.9%)
were regular participants in decision making with respect to dairy marketing through their dairy
cooperatives and involving in the dairy marketing functions of the dairy cooperatives
simultaneously and 61 members (40.4%) participated some times in the same.
Number of milking Cows owned, Position of a member in the cooperative, Training undergone in
dairy marketing, Information seeking behavior, and Communication skills were found to be
positively correlated with members’ marketing participation while Distance to the nearest Dairy
Cooperative's milk collection centre was negatively correlated with the same. The parameter
estimates of the ordinal logistic regression model has shown that Experience in Dairy Marketing
vi
, Milk Purchased through Cooperatives , Training Undergone in Dairy Marketing , and
Perception about Cooperatives were among the significant factors affecting marketing
participation of members in dairy cooperatives.
Lack of market access for members’ milk especially during the fasting months, Lack of
improved dairy cows, Lack of facilities (cooling, transportation, and storage), shortage and poor
quality of animal feeds, Lack of credit to expand dairy activities, Poorly developed infrastructure
like roads, water supply, and electric power, high cost of exotic breeds, high transaction costs
and ever increasing in the price of animal feeds, members’ low attention towards dairy sector,
and low commitment and negligence of Cooperative officials in discharging their responsibilities
were among the main constraints perceived by members of dairy cooperatives and participants of
FGD. In order to tackle the main constraints of dairy cooperatives so far identified and improve
marketing participation of members in their dairy cooperatives, the dairy stakeholders (members,
cooperatives, Government, and NGOs) should think of better market access for dairy products. In
addition to this, there must be a national level dairy industry program like Operation Flood
program of India so as to facilitate the enhancement of milk production in the country. The
financial needs can be met from the sale of material assistance (primarily from the members of
dairy cooperatives) received in the form of milk and milk products, and ploughing back the funds
for the development activities.
History
Publisher
Mekelle University
Citation
Kedir Amare Furo (2010) Multivariate Analysis of Members’ Marketing Participation in Dairy Cooperatives in Arsi Zone, Oromia Region, Ethiopia, Thesis. Mekelle:MU.