Honey Market Constraints and Opportunities in the Case of Lasta Woreda North Wollo Zone, Amhara Regional State of Ethiopia

This study was conducted in Amhara Region North Wollo Zone Lasta Woreda. The main focuses of the study is to assess analysis and identify constraints and opportunities of honey. Market in the study area .The study approach was descriptive research as well as both quantitative and qualitative data collection method was applied. The study was carried out by collecting data from primary and secondary sources. The result of study from sample respondent showed that majority of the hive owned by the bee keepers was traditional next to this transition and lastly modern bee hive. The annual average income earned by sample respondents was 1358 birr. When I compare producers selling price during harvest with the selling price of intermediaries after harvest has shown significant difference. The result indicated that bee keepers were receiving less income where as the intermediaries are benefiting better earning. This shows as there is marketing in efficiency in the study area. In the study area the level of honey channel, the constraints and opportunities of honey market have been identified. The level of honey market was indicated by its low level of honey extraction and processing, storage and transportation materials, means of transportation of honey to the market, flow of market information, honey transaction measurements etc are identified.