Assessment of the Attitude of Consumers Towards Domestic Garment Products

ABSTRACT This study endeavored to assess the attitude of consumers towards domestic garment products. It is more of Psychological reaction of people which is revealed in this study. The study was conducted at Nazareth town on population aging from 18 to 50 years old. The population includes employees of both governmental and non-governmental organizations, businessmen and college students ill the town. Quota sampling technique is employed in determining the sample size for each division. The data-were collected by use of structured questionnaires. Careful analysis is employed to come up with facts 'from the study. The objective of the study is to investigate attitude of consumers towards domestic garment products and to analyze the cause of such attitude. Based on variables that influence the attitude of consumers-quality and fashion of the product, cost relative to its .quality of the product, social factors and usage rate it is observed that most domestic consumers reacted negatively to domestic .garment products. This paper also recommends on how to alleviate the consumer loss being faced by garment factories due to attitudinal problems.