Promoting Liberalism in Post-apartheid South Africa: How Liberal Politicians in the Democratic Alliance Approach Social Welfare

South African liberals find themselves in a particularly challenging context for the promotion of a political ideology that promotes the centrality of the marketin the maximisation ofindividuals’ well-being. This paper examines how self-identified liberal politicians in South Africa adapt liberalism to thecountry’s ideological, political and socio-economic context in order to tackle the challenges of poverty and unemployment through social welfare. It relies on data collected from semi-structured interviews with17Members of Parliament (MPs)and party officials in the Democratic Alliance (DA). It also draws from content analysis of official party documents. The paper demonstrates that South African liberals recognise that the context in which they are operating requires a more concerted effort from the state in the realisation of individuals’ minimum well-being. The presence of widespread poverty, extensive unemployment and horizontal inequalities rooted in the legacy of apartheid means that there is both a political and moral imperative for liberal politicians in South Africa to acknowledge and embrace the strategic role of the state in the provision of social welfare.