Website Analysis Guidelines for the Think Tank Initiative: Policy Engagement and Communication Program

The purpose of this document is to provide a comprehensive overview of a framework for undertaking a website redesign or creating a new website. It is based on 5 stages adapted from the ‘Investment planning and evaluation review’ developed by the Department of Treasury and Finance in Australia. Although the framework was written for a different context, the stages are informative and useful in other disciplines. This document is aimed at technical staff with support from the communication team. The concepts included in this guide range from the highly technical to intermediate design concepts. Therefore, we strongly advise you to work with a technical specialist when completing the tasks.