Reimagining Development in the UK? Findings from the UK Public Opinion Monitor

The UK Public Opinion Monitor (UKPOM) provides a unique opportunity to explore changes in attitudes of the UK public over time. This article presents findings from the UKPOM on how people in the UK have experienced the financial crisis and how, if at all, this has caused them to think differently about aid and development. We find that respondents had been affected by the economic crisis and were worried about the impact on their own finances and the UK economy. Although respondents had a feeling of interconnectedness with the world and were broadly supportive of aid in principle, these perspectives were often trumped by local and domestic priorities, particularly during such a period of financial turmoil, with support for aid spending in decline. We see some appetite for changing the way in which the world is governed, but the extent to which this encompasses aid reform is uncertain. Finally, we draw some conclusions for development policymakers and communicators.