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Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development

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posted on 2024-09-06, 05:30 authored by David Bonbright, Jamey Power
The ambitious current wave of agriculture development projects – public, private and public?private – expressly profess to break with 60 years of underperformance in support for smallholder agriculture in Africa and South Asia. These projects share with their discredited predecessors a supply?side approach that seeks to introduce something exogenous to improve agriculture outcomes. The introduced factors vary, including improved seeds to fertilisers to pest control and resource management to other agronomic techniques to supply chain efficiencies, improved production technologies, to better market access. The list goes on, driven by the technological ingenuity and commitment of highly educated agriculture specialists from the Global North. This article argues that these bold supply?side efforts run the risk of badly underperforming or even failing unless they build in real accountability to the intended beneficiaries – smallholder farmers – through systematic feedback loops. The argument draws from the business management canon of customer satisfaction.

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Blackwell Publishing Ltd

Citation

Bonbright, D. and Power, J. (2010) Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development. IDS Bulletin 41(6): 65-72

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IDS Bulletin Vol. 41 Nos. 6

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Article

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© 2010 The Authors. Journal compilation © Institute of Development Studies

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    Volume 41. Issue 6: People-centred M&E: Aligning Incentives So Agriculture Does More to Reduce Hunger

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