Competitive marketing strategies for smallholder horticultural produce growers in Greater Harare

This paper reviews background information on horticultural production and marketing in Zimbabwe. It then focuses on market demand for vegetables in Harare, which is the main market within Zimbabwe, and documents and assesses marketing practices and strategics currently employed by smallholder producers and suggests possible competitive marketing strategies for them.

A research paper on ways and means of how small-holder agriccultural producers can competitively market their produce in Zimbabwe's capital city of Harare.