Working with the Media in Pursuit of Health for All
Date
2018-09Author
Gatellier, Karine
Copper, Janice
Ayub Kirunda, Kakaire
Sonkarlay, Sehwah
Bose, Shibaji
Gwaikolo, Wilfred
Barker, Tom
Metadata
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Abstract
Working with the media can be part of an effective strategy for influencing actors and debates in ways that
can help to foster positive change – from awareness raising, visibility or recognition, to changes in attitudes
and behaviours that lead to policy commitment and action. At the same time, it can be an unappealing
and challenging proposition, with people often not knowing when, who and how to engage the media.
This key message brief shares learning from Future Health Systems partners’ experiences of working
with traditional, primarily mainstream, media outlets publishing in print and online, as well as some television
and radio organisations over 12 years. We hope it offers some helpful reflections for those who are
currently or considering working with the media.